STAR WARS toys hit the shelves in the United States and Europe in 1978, and the mini-action figure line, including vehicles playsets and accessories, was quickly established as flagship products. Products were initially adapted to the domestic markets, especially the major ones - UK (Palitoy) and France (Meccano). Then, European licensees gradually standardized the products and marketing with the "Return of the Jedi" range in 1983. This was the advent of multilingual "BILOGO" packaging line, shortly followed by the "TRILOGO" packaging, in the fall of 1984. Released in September 2022 - Available in separate ENGLISH and French printed hardcover editions.
Discover the entire range of vehicles/spaceships, playsets, and accessories from the "Star Wars" / "Guerre des Etoiles" mini-action figure toy line marketed in Europe and France by PALITOY and MECCANO, including BILOGO and TRILOGO series, in a never-before-seen format emphasizing top-quality imagery (fully scanned from original packaging and instructions, full page and double-page box imagery, packaging unused content) and with original-format documentation whenever possible. This is a companion volume to "The Legendary Ads" (2021) which brought a new marketing perspective to the fabulous advertising and promotional campaigns implemented for Star Wars toys in France during the original-trilogy era.
Dimensions 8.27x11" - Hardcover 241 color pages - FRENCH and ENGLISH.